Description
This is a Business Analyst (CRM) role with hipages Group based in Sydney, NSW, AU == hipages Group ==Role Seniority - mid level
More about the Business Analyst (CRM) role at hipages GroupWe’re hipages, Australia’s #1 digital platform connecting homeowners with trusted tradies. As an ASX-listed tech company, we're on a mission to transform the trade industry and improve lives.
With teams across Australia, New Zealand, the Philippines and Vietnam, we work as one team with a shared purpose.
We’re proud to be a certified Great Place to Work and WORK180’s #1 Employer for Women. At hipages, you’ll find real impact, career growth and a workplace where everyone belongs.
About the role:
As the Business Analyst, you will work closely with the team’s Senior Product Manager and engineers, ensuring the product is “built right” with any technical risks or tactical options being shared with the PM for appropriate decision-making.
Why join our Product team?
Hybrid working model
In-house Talent Development team to prioritise personal and career growth
Competitive salary, benefits and perks
Cross-functional collaboration
Hands-on learning opportunities and workshops for continuous upskilling
How you will add value:
Understand the problems or opportunities that we need to solve with our products
Communicate progress and impacts to various stakeholders
Design process flow diagrams or service blueprints
Write user stories and associated acceptance criteria
Ensure that requirements are understood by the team through story kick-offs and constant communication
Communicate any requirement dependencies, issues or risks identified through the analysis process
Participate in estimation sessions by describing the requirements and clarifying any questions raised
Assist in preparing training materials, user guides and continuously contribute to enhancing documentation
Use AI tools to accelerate analysis, drafting user stories, generating process flow diagrams, summarising stakeholder interviews, and producing first-pass documentation that you then refine
Identify opportunities to embed AI into hipages workflows (e.g. agent-assisted Service tasks, AI-augmented Salesforce processes) and translate them into well-scoped requirements
About you:
3+ years of Business Analyst experience, Technology, Design roles or similar digital experience
Experience with Salesforce or alternate CRM systems
Experience with analytics tools like Google Analytics, Looker or Tableau is desirable
A data-driven approach to product management and being comfortable working with a data analyst to extract insights to support production issues
Ability to translate end-user requirements into technical requirements for Engineers
Ability to effectively communicate with non-technical stakeholders who are from a non-technical background
Comfortable using AI assistants (Claude, ChatGPT, Copilot) for SQL drafting, schema exploration, and translating engineering output for non-technical audiences
Able to evaluate AI-generated output critically, spotting hallucinations, validating against source data, and knowing when human verification is required
Experience in working with cross-functional teams
Life at hipages:
We’re more than just a workplace. We’re a place where you can be yourself, do great work and grow your career. Recognised as a Great Place to Work, our inclusive, supportive culture helps people thrive.
You’ll use the best tools and tech, with real impact on our products and customers. We invest in your development and lead with coaching, not micromanagement – it’s why 85% of our team say their leader is great.
And there’s more:
Diverse, collaborative teams that love solving problems
Agile squads, hackathons, off-sites and roadshows
Extra leave for birthdays, volunteering, and more
Healthy snacks, continental breakfast and fresh fruit
Sydney CBD office near Town Hall and Gadigal Stations
Tailored growth support, mentoring and stretch projects
A vibrant social scene - we work hard and have fun doing it
We prioritise Diversity:
At hipages, innovation and collaboration thrive in diverse and inclusive teams. We don’t expect you to know everything - we care more about who you are as a person, a team member, and a leader.
We’re proud to be endorsed by WORK180 for supporting women’s careers and we value diversity across culture, age, gender identity and sexual orientation.
Research shows that men often apply when they meet just 60% of the criteria, while women and minority groups wait until they tick every box. If you think you’d be a great fit - even if you don’t meet every requirement- we’d love to hear from you.
We’re also a Circle Back Initiative Employer, which means we commit to responding to every applicant.
#LI-JL1 #LI-Hybrid
Before we jump into the responsibilities of the role. No matter what you come in knowing, you’ll be learning new things all the time and the hipages Group team will be there to support your growth.
Please consider applying even if you don't meet 100% of what’s outlined Key Responsibilities- Understanding problems
- Communicating progress
- Designing process flows
Key Strengths- Business Analyst experience
- Salesforce or CRM systems
- Analytics tools
- AI tools
- Cross-functional teamwork
- Data-driven approach
A Final Note: This is a role with hipages Group not with Hatch.
