Description

Job Descriptions

Requirements :

Minimum S1 in Business Administration/ Marketing major

GPA minimum 2,75

Minimum 5 years experience in Marketing/ Marketing in Similar Industry

Responsibilities:

-Accountable for provide Market Analysis focus direction to Marketing Intelligence, as well as develop product comparison and production study analysis - Accountable for developing Product Marketing Strategy or Go To Market Strategy, including Determine Customer Segment and targeted segment for specific product, Develop Products and Services Marketing Strategy (positioning, product value proposition, TCO c -Accountable for managing Marketing Execution, including Manage Marketing Segment (Retail or Fleet Deal), Execute Product Marketing Plan, Manage Merchandizing and Communication strategy - Accountable for analyzing marketing performance by specific product (Product, Margin, Premium and TCO). Including market share, customer satisfaction, merchandizing program effectiveness or ROI - Responsible for managing Product Lifecycle end to end process, in collaboration with Caterpillar, including Monitor the overall lifecycle of products, services and bundles of those, Coordinate and manage necessary action to perform any movement within the -Responsible for developing alignment Prime Product Marketing Strategy for specific product related to aftersales in coordination with PS Marketing (Commodity) -Responsible for providing enriched forecast for optimum prime product inventory levels